Essentials of Modern Marketing

• Engages the reader by covering all the essential marketing concepts and their applications - from scope to the future of marketing.
• Makes the discussion interesting and real by including discussion of the concepts in the context of 20 case studies developed in the Indian setting.
• Renders the treatment contemporary by integrating topics like Marketing in the Post-Covid 19 World; The Rise of AI-driven Metahumans; Design and Innovation; and so on.

1. Essentials of Modern Marketing Management

2.  Situational Analysis in the Marketing Planning Process

3.  Strategy formulation in the Marketing Planning Process

4. Marketing Mix in the Marketing Planning Process

5. Implementation and Controlling in the Marketing Plan Process 203

6. External Orientation of Strategic Marketing Plan

7. Disruptive Digital Marketing Strategies

8. The Rise of AI-driven Metahumans

9. Leading By Innovation & Design: Strategies And Value Creation

10. Designing Value

11. Remodelling The Marketing Research

12. Better World Through Socialpreneurship

13. Adaptive Public Policy And Marketing During COVID-19

14. Marketers Without Borders

15. Innovative Marketing & Leadership For Micro, Small & Medium EnterpriseS (MSME)