Section-I: Introduction: 1. Family, 2. Women Consumers, 3. Rural Consumers, 4. Special Area Consumers, Section-II: Personality Traits and Influences: 5. Consumer Perception, 6. Consumer Learning, 7. Attitudes, 8. Group and Opinion Dynamics, 9. Culture and Social Class, Section-III: Consumer Research: 10. Consumer Profiling, 11. Digital Marketing, 12. Customer Relations Management, Section-IV: Segmentation: 13. Motivation, 14. Communication and Persuasion, 15. Innovation, Section-V: Consumer Protection: 17. Ethics in the Operation of Consumer Behavior, Section-VI: Case Studies: HBL NIFE, Global Village, Blair Purifier, Oriflame, Titan, Bigbox.com, May I use your Name, Arriving to Land anywhere Special Papers, Rural Banking, Customer Focus, Typical Advertisements, Reproduction of typical Advertisements