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Business Communication | Fourth Edition

Business Communication | Fourth Edition

Author : R K Madhukar

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  • ISBN : 9789359306841
  • Pages : 540
  • Binding : Paperback
  • Language : English
  • Imprint : Vikas Publishing
  • © year : 2024
  • Size : 8”x10.5”

Price : 595.00 476.00

Quantity : - +

During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.

  • Extensive Syllabus Coverage: Comprehensive coverage of Business Communication syllabi across India.
  • Practical Application: Focuses on case studies, corporate truths, workplace realities, soft skills enhancement, and employability.
  • Technology Enabled: Brings into spotlight the varied technological advancements impacting business communication.
  • Chapter-End Exercises: Includes Review Questions, Chapter End Exercises, Group Study Exercises, Web Linked Exercises and Case Studies
  • Includes Appendices for Additional learning: (a) Key Terms, (b) Goad Business Letters-Tips and Specimens, Learn to Pronounce (d) Speeches and Presentations, (e) Grammar and Good Writing, (f) Correct and Improve, (a) Communication Quiz
  • Adds global flavour through: (a) Expert Speak, (b) Quote to Note, (c) Communication Clue, (d) Noteworthy, Key Point and Point to Note, (e) Margin Elements
  • Provides Fun with Learning: (a) Laugh and Learn, (b) Wit and Humour

NEW IN THE FOURTH EDITION
  • Impact of New Education Policy 2020 and Post-Covid developments on Business Communication.
  • New Vistas in Business Communication including Digital Communication, Social Media in Business Communication, and Al and Business Communication.
  • 20 new concepts and coverage of latest developments.

STRONG POINTS OF THE BOOK
  • Covers the subject comprehensively and authoritatively.
  • Focuses on practical tips, real-life situations, skill building, and modern approaches.
  • Written by a practitioner of business communication.
  • Makes it easy for the teachers and faculty. Comes with user-friendly power point presentations covering all the 21 chapters.

Communication in Business 
Profile of A Poor Communicator

1. Expanse and Scope of Communication 
2. Making Communication Effective 
3. Non-Verbal Communication 
4. Listening Skills 
5. Communication Skills 
6. Business Letters 
7. Internal Communication 
8. Rules of Good Writing 
9. Speeches and Presentations 
10. Interactive Communication 
11. Mass Communication 
12. Report Writing and Case Studies 
13. Interviews 14. Employment Oriented Communication 
15. Charts, Graphs and Pictures 
16. Negotiation Process and its Management 
17. Cross-Cultural Dimensions of Business Communication 
18. Technology-Powered Communication 19. Soft Skills in Business 
20. Key Areas in Corporate Communication 
21. New Vistas in Business Communication 

Hallmark of An Accomplished Business Communicator 
References 
Appendices 
Index

BBA, MBA

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