Dr Mukesh Chaturvedi has been working with some of the leading institutions of the country, like XLRI Jamshedpur, MDI Gurgaon, BITS Pilani, and IMT Ghaziabad, teaching, training, researching and consulting in the Areas of Marketing and Business Communication over the last 40 years. Currently, he is Professor (Research) at Usha Martin University, Ranchi. Dr Chaturvedi's publications include 10 Books, 20 Study Materials, and more than 100 Papers, Cases, Articles, Chapters, and Reviews.